Revolutionizing Maternal Care

GidaCare

GidaCare uses culturally-fit digital health solutions to improve access to trusted MNCH information, financial inclusion, and timely care across Nigeria.

GidaCare phone interface
Why GidaCare Matters

Background

Maternal, newborn, and child health outcomes remain a major public health priority, especially where timely information, access to care, and financial inclusion are limited.

The burden of Maternal, Newborn, and Child Health (MNCH) mortality and morbidity remains unacceptably high, with critical opportunities to improve survival and well-being still underutilized. Globally, over 700 women died every day in 2023 from preventable causes related to pregnancy and childbirth, equivalent to one maternal death every two minutes. Most of these deaths were avoidable with timely, quality care.

Nigeria bears a disproportionate share of this crisis. The country records the highest number of maternal deaths worldwide, approximately 82,000 annually, accounting for nearly 20% of global maternal deaths despite having only about 3% of the world's population. The maternal mortality ratio stands at 1,047 deaths per 100,000 live births, among the highest globally.

Child survival outcomes are equally alarming. Nigeria records approximately 800,000 child deaths each year, nearly one in six of all global child deaths. The infant mortality rate is 74.2 per 1,000 live births, almost three times the global average. Stark regional disparities persist, with mortality rates in the North-West and North-East regions up to 2 to 3 times higher than the national average.

Despite being Africa's largest economy, access to quality healthcare in Nigeria remains deeply inequitable. Progress is constrained by a complex interplay of lack of access to accurate health information, restrictive gender norms, limited financial access, weak health systems, chronic health underfunding and poor utilization of essential maternal and child health services.

Vision

To ensure every woman and child survives through accessible, AI-powered, culturally-fit and digitally enabled health solutions.

Mission

To reduce maternal and child mortality and morbidity by delivering comprehensive, timely, respectful and evidence-based health information, advancing financial inclusion, and driving innovative technology solutions.

Partners/SDGs

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FAQ

Questions a partner, funder, or implementation team might ask first.

We know you may have questions about using GidaCare, and we’re here to support you. This FAQ section provides answers to the most common questions from our users. If you need further assistance, you can send an email to our team for personalized guidance.

Who is GidaCare for?

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GidaCare is designed for expectant mothers, nursing mothers, and their spouses who need trusted support, guidance, and practical tools for maternal, newborn, and child health, while also promoting financial literacy, inclusion, and access to essential services.

What is GidaCare?

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GidaCare is a low-cost, integrated, AI-powered platform that delivers timely, culturally sensitive and evidence-based pregnancy and postnatal information to expectant mothers and their spouses across Northern communities via SMS/USSD, voice reminders, and WhatsApp. GidaCare helps drive positive behaviour change by providing personalized nudges for antenatal care visits, immunization uptake, and essential maternal and newborn health practices. It also enables 24/7 access to trained community health workers and medical experts, ensuring continuous support throughout pregnancy and after childbirth. GidaCare leverages innovation to provide mothers and their spouses with accessible financial information and inclusion for better maternal and child health outcomes.

How does GidaCare work?

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Users can interact with our AI-powered WhatsApp chatbot to access maternal, newborn and child health information and services; access peer/influencer-led short videos on MNCH best practices; connect with verified Community Health Workers, Midwives and Doctors; search and locate nearby health facilities; access financial literacy information with ease; and join vibrant communities of Village Savings and Loan Associations.

Are experts on GidaCare certified?

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Yes. All experts and partner health facilities on GidaCare are carefully vetted and verified to ensure they meet professional and ethical standards.

How long does a session last?

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A standard consultation session typically lasts between 50 minutes and 1 hour.

How much does a consultation cost?

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The cost of sessions varies depending on the expert’s experience and qualifications. You can view each expert’s profile for their rates. Subsidized options may be available for adolescents, and some experts offer pro bono services.

How do I join a VSLA on GidaCare?

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Search for the VSLA nearest to you and look through their information. If you are interested in joining the VSLA, click join and upon verification of your details and acceptance of their terms and conditions, you will be added to their group.

How do I save on GidaCare?

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Before you can save, you have to join a VSLA of your choice and accept their terms and conditions. Then, you will be onboarded and given access to save based on their rate.

Is my information confidential?

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Yes. We prioritize your safety and privacy. All sessions are encrypted, and your personal information is securely protected.

How do I pay for consultation sessions?

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Payments can be made using a debit or credit card. You can also fund your GidaCare wallet or pay for a session on behalf of someone else.

What if I experience technical issues during a session?

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Our support team is available to assist you with any technical challenges you may encounter before or during your session. You can send an email to support.gidacare@cccr-nigeria.org and our team will assist you immediately.

How can I join GidaCare as an expert?

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We’d love to have you on board. Please contact us to onboard you on GidaCare via info.gidacare@cccr-nigeria.org.

GidaCare logo

AI-powered maternal and child health support designed for trusted information access, timely follow-up, financial inclusion, and stronger care delivery across Nigeria.

Focus areas

Maternal care informationCase managementFollow-up and referrals

Partners

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Co-branding space for ecosystem and implementation partners.

GidaCare. Maternal, newborn, and child health support.

www.cccr-nigeria.org